LEADERSHIP STRATEGIES TO GROW SALES IN A RECESSION
Imagine
increasing sales now and being able to exploit growth in the
economic recovery.
Purchase a recording of the webinar.
Is your company experiencing revenue decreases because of the
current business environment? We explore high impact strategies that
can take you from not knowing what to do, to being able to get sales
growing again.
The video of the webinar covers the following information:
Making Orders versus Taking Orders
How to shift from taking orders in good times to making
orders happen in tough times.
Taking advantage of competitors when markets are in flux.
Balancing protecting your existing accounts while targeting
new business.
Managing Sales Activity
Classifying accounts according to their attractiveness to
your company and possible vulnerability to attack from
competitors.
Matching sales activity to the highest probability target
accounts.
Eliminating or minimizing distractions from the sales
efforts.
Getting Everyone Focused on Increasing Sales
Selling existing products to new customers, selling new
products to existing customers and other ways to grow the share
of customer wallet spent with your company.
Using inside sales and customer service to upsell, cross sell
and qualify customers and prospects.
Asking each person in your organization how he or she can
help increase sales by selling more to existing customers,
delivering exceptional service to existing customers and
identifying new prospects.
Using weekly accountability meetings focused on revenue
generation.
Keeping score: Using lead measures and lag measures to achieve
sales goals.
Maintaining Margin Through Pricing and
Negotiation
The impact of price on margin and profitability.
When to bundle/unbundle products and services to maximize
margin.
Basic and advanced negotiating techniques to deal with
impossible customer demands and requests for concessions.
How to ask for concessions in return for adjustments you make
in the customer's favour.
Other Value Added Content and Tools
How to access government funding to pay for training
initiatives, innovation, branding, website development and
operational improvement.
Networking: How you and people in your company can tap into
contacts and connections to build the business.
The potential use of Social Media including Twitter,
LinkedIn, Facebook, Blogs and Podcasts to research customers and
provide value-added information.
Use the Video Yourself or Show it at Your Next
Sales Meeting
Watch the preview video on YouTube then decide whether to
purchase a download of the entire video OR have us ship you a
DVD.
Download the video for only $24.95 (a savings of 66% from the
original webinar fee of $79)
Order the DVD for $39.95 and we'll pay for shipping within
North America AND you still get the download version included at
no extra cost!
PLUS, you receive a PDF of the workbook used in the live
seminar (70 pages).
Workshop Leader
Greg Schinkel leads this webinar. In addition to his
leadership expertise, Greg has trained sales teams for local,
national and international companies.
Order by phone: 1-866-700-9043 in North America, or
international +1-519-685-2116.
If you have any questions, please call or email us.
Want to have this webinar/seminar delivered live to your sales team either
by internet or in person?
Click here to investigate how
to make this happen.
