IRWIN SCHINKEL: BIO 
Irwin Schinkel
Founder
IRWIN A. SCHINKEL is the founder of Unique Training & Development
Inc. His early experience was in retail and consumer credit. This
was followed by more than 30 years experience with General Motors
of
Canada Limited in both their high volume automotive parts division
and in their non-automotive capital equipment division. Irwin held
positions in Sales Management, Strategic Planning and Human Resources,
including Management Training and Labour Relations.
He then directed the marketing activity for 5 product lines which
included TEREX Earthmoving Equipment, Detroit Diesel Engines,
Buses, Armoured Vehicles and Locomotives. His experience ranges
from the shop floor to the executive group -- from those manufacturing
the product to those marketing the product.
Irwin is co-author of "Employees Not Doing What You Expect"
an international best seller published in North America, India,
Latin America and Korea. The book reached number 2 on the
Globe and
Mail Business Books Bestseller List.
He completed his studies in business at McMaster University and
has taken courses in Marketing at the University of Western Ontario
and Labour Relations at Queens University.
Irwin has shared his experiences by teaching Organizational Behaviour
for the University of Western Ontario, a personal growth course
for King's College and numerous Management and Sales courses.
He is a frequent speaker at Management conferences, Sales conventions
and Association meetings.
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