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Is your company experiencing revenue decreases because of the current business environment? You’re in good company and so we’ll look at some straighforward strategies for leaders to improve sales in the short run and set up opportunities for the long term.
What business owners, general managers and sales managers are noticing is a dramatic shift in their sales funnel. If you are unfamiliar with the term sales funnel, picture a funnel; wide at the top and narrow at the bottom. In good times, your sales funnel looks like a champagne flute – opportunities at the top drop to the bottom and become sales. In tough times your sales funnel tends to look like a martini glass – wide at the top and skinny at the bottom. You need more opportunities at the top to get the same amount of sales out the bottom.
Implications of a Martini-Glass Sales Funnel
We can help leaders take the necessary actions to improve sales and margins. Give us a call or send an email to discuss the possibilties. If travel budgets are tight, consider a webinar instead of a live meeting. Join us for our NEW Seminar or Webinar “Leadership Strategies to Grow Sales in a Recession” – Click Here
No matter what format of training makes sense for your company, require each person to make at least one concrete commitment on what they will do to improve sales. Then track the success and celebrate, ideally on a weekly basis.
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